Your company has many ways to connect with talented employees who may be interested in joining your team. One tool that should not be overlooked: social media. Social media has become an incredibly popular way to make connections, and your company should make sure to harness its power to help you to attract top talent.

Fortunately, there are a few simple ways your business can capture the attention of industry leaders and enhance their interest in your organization through strategic use of social media. Some of the different things you can do include:

  • Holding a live Q&A on Facebook Live: A live Q&A on Facebook encourages interactions with others and boosts your brand’s reach. People in your industry are more likely to become interested in your organization when there is the opportunity for back-and-forth dialogue.
  • Timing your social media posts for maximum engagement: There are certain times of day when people tend to be more active on social media. You want to monitor when your posts get the most responses and shares, and when they tend to get lost in the shuffle. Then, focus on posting at the most opportune times.
  • Creating custom images: Infographics and interesting pictures are much more likely to get shared and even go viral than just text posts alone. When you have information to convey, see if you can make custom graphics that get your point across. You’ll increase the spread of your company’s information and may catch the eye of talented professionals.
  • Getting employees to help share your culture: While many people don’t pay tons of attention to corporate brand accounts, seeing employees comment about company culture tends to be more interesting and come across as more authentic. So, encourage employees to help spread the word about positive and innovative things your company is doing.

While social media can be a good tool to connect to talented professional, it’s not the only way you can find skilled workers for your organization. IES Custom Staffing can help you to build a strong team full of superstars in your industry. Just give our staffing service a call today to find out how.

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